Proposals are easy when you know how.
- Theresa Thom

- Aug 22, 2025
- 1 min read
You’ve finally cracked the client, navigated objections and sparked excitement. Then someone says, ‘Cool, send us a proposal.’
Cue the disappointment/ panic...
Why? Because most sales training doesn’t include how to sell in writing. It treats proposals like a footnote… a ‘just write it up and send it’ task.
But that ‘write-up’ is what sits on the client’s desk when you’re not in the room. It's your pitch, your differentiator, your closer.







Comments