What's the silver bullet?
- Theresa Thom

- Aug 22, 2025
- 1 min read
I'm talking to you, the bid manager with the stress-induced coffee addiction; the SME who’s rewritten the same methodology paragraph for seven years; the sales lead who can smell an unqualified bid from a mile away...
AI is a great tool but it’s not an accomplished professional with scars from tenders lost, lessons learnt and deals won. Let’s stop pretending (wishing) it is.







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